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Uber also sent out an email to customers in New York City (and presumably in other markets, too) called ' Read Before You Ride: How to Avoid Expensive Fares on New YearвЂ™s.' In it, Uber pretty explicitly lays out how you should go about planning your Uber ride so you can avoid high surge prices.

On Tuesday, Uber published a blog post telling customers when to expect to pay more for surge pricing. In light of complaints from angry customers, Uber is pulling out all the stops this week to let its customers know what to expect on New Year's Eve. She posted a screenshot of her bill on Instagram and ended up crowdfunding $512 on GoFund.Me the next day. For instance, one woman in Baltimore awoke the day after Halloween to discover she had taken a $362, 20-minute Uber ride the night before and didn't have enough money to pay her rent. On days after holidays when demand for Uber is high, sticker-shocked customers complain about their Uber bills. Of course, that doesn't stop irate customers from screenshotting their Uber bill and posting it on Instagram or Twitter in outrage. However, people are far less justified in their complaints when surge pricing is introduced to get people home from bar crawls or holidays that encourage people to go out. Soon after, Uber made all rides home from Sydney's central business district free.

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The company said it was an attempt to get more drivers into the area to pick up people who didn't have a way home, but others saw it as opportunism, and took to Twitter to complain. Sometimes the complaints seem more justified than others: Earlier in December, Uber Sydney temporarily activated surge pricing during a hostage crisis in the city's central business district. Of course, this doesn't stop people from complaining about surge pricing. And when surge pricing rates are more than 2x, customers have to type in the multiplier to make sure they know what to expect. Uber's app puts it in big, bold print so you can't miss it. When surge pricing is happening, you'll be notified before you can even hail the car. Uber will never spring surge pricing on you without you consciously acknowledging what you're paying for. Uber says that by raising its prices, it encourages its supply - drivers - to get out on the road to keep up with increased demand. During times of high demand - on weekend nights, on holidays, or during bad weather - Uber enacts surge pricing, which charges a multiplier on every fare during busy times. Surge pricing happens when there's a high demand for Uber vehicles in a particular area.

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